A Search Atlas and OTTO SEO alternative that never changes your site without you

The short answer

Search Atlas is a large marketing suite: OTTO SEO, an AI agent, site audits, keyword and backlink research, content tools, local SEO, link building, press releases, ad tools and white-label reporting. Its OTTO agent applies technical and on-page fixes to your live site through a JavaScript pixel, a Cloudflare Worker, a reverse proxy or CMS connectors. In Search Atlas's words, OTTO "runs on autopilot and deploys optimizations on its own", with an optional approval mode.

Meelu takes the opposite approach. It reads your site and your Search Console and Analytics data, and every finding ends in a suggestion with its evidence. Meelu never changes your live site. You decide what to fix and you make the change. The same app checks AI search answers and writes pages.

Meelu vs Search Atlas at a glance

	Meelu	Search Atlas
Built for	Founders and small teams	Agencies, in-house marketers, founders and SEO teams
Changes to your site	Never. Every step ends in a suggestion	OTTO deploys on autopilot by default; approval mode is optional
Site crawl	Up to 10,000 pages, with JavaScript rendering checks	50,000 pages on Starter, up to 10,000,000 on Pro
AI search	ChatGPT, Claude, Google's AI Overview, checked against your pages	From Growth: 3 AI platforms; Pro: 6
Local SEO, link building, ads	No	Yes
Runs as	Desktop app for Mac and Windows	Web app
Starting price	About $15 a month per website, plus usage at cost	$99 a month

Where Search Atlas is better

• Execution at scale. OTTO deploys fixes across many sites, with rollback, and changes stay live after you cancel.
• Breadth. Local SEO, link building, press releases, ad tools and white-label reporting in one login.
• Crawl size. Audits of tens of thousands of pages on Starter and millions on Pro.
• Agency features. Client portals, white label and onboarding.

Where Meelu is better

• Nothing changes without you. Meelu explains each finding with the pages and numbers behind it. You approve, edit or turn it down.
• AI search checks on every site. There is no plan where GEO is missing.
• Price for one site. About $15 a month, with AI and data at what they cost.

Pricing

Search Atlas Starter is $99 a month, Growth $199, Pro $399 and Agency from $999, each billed monthly with a shared pool of credits. There is a 7-day trial, and a card is required.

Meelu has no subscription and no tiers. Each of your first five websites costs 0.5 credits a day (1 credit is 1 US dollar), so about $15 a month, and each website after that costs 0.25 credits a day. AI model calls, keyword data and web searches are charged at what they cost. Crawling and importing Search Console data are free. Your first website is free for the first day.