Meelu

Blog

Notes from building Meelu in the open.

Why we're building Meelu in the open

Meelu won't ship for a few months. Here's what it is, who it's for, and why the pieces are becoming open source MCP servers before the app exists.

How to Use AI to Analyze CRM Data (HubSpot, Zoho, Salesforce, Pipedrive)

I loaded 3,000 closed leads from a B2B SaaS-style CRM export and let AI analyze them with real statistical tools — no spreadsheet wrestling. Here's which leads actually convert, what drives lead scores, and how to run the same AI lead scoring analysis on your own HubSpot or Salesforce export in 15 minutes.

How to Analyze Email Marketing Data with AI (Mailchimp, Klaviyo, Any ESP)

I loaded 455 email campaigns and 5,000 subscribers into a local analytics MCP server and asked it plain-English questions: best send time, subject line length vs open rate, why people unsubscribe, and which campaigns actually earn revenue. Every number comes from a recorded statistical test.

How to Use AI to Analyze Google Analytics (GA4) and Search Console Data

I connected Claude to a real statistics engine and analyzed two years of GA4 data plus 600 Search Console queries for a personal-finance site. Here's how AI found the traffic drop, proved it wasn't noise, and surfaced 70,000 potential clicks — without hallucinating a single number.

How to Analyze Hotel Booking Data with ChatGPT or Claude

I asked Claude to analyze 4,500 hotel bookings: which reservations will cancel, which channels bleed revenue, and what next season looks like. Real numbers, honest confidence levels, and a step-by-step way to do it with your own PMS data.

How to Analyze Google Ads and Meta Ads Data with AI

I let Claude analyze six months of Google and Meta ads data — 3,496 rows — with a local analytics tool. It found creative fatigue, wasted budget, and a tracking outage, and it showed its work. Here's exactly what it found and how to do it with your own CSV export.

How to Analyze SaaS Churn Data with ChatGPT, Claude or Any AI

I asked Claude to analyze 3,000 SaaS accounts for churn drivers — retention cohorts, an AI churn model, and a causal check on onboarding. The most useful thing it did was admit what it couldn't prove. Real numbers, real charts, and a step-by-step guide to running the same analysis on your own subscription data.

How to Analyze Shopify Store Data with ChatGPT or Claude

I connected Claude to a free, local analytics tool and let it dig through 18 months of Shopify order data. Here's how AI found my best customers, product bundles, retention leaks, and a sales forecast it honestly refused to oversell.